A quick look at charity trends this Autumn
As the clocks go back and Christmas looms large, here’s hoping that, for the first time in three years, there’ll be no COVID-19 restrictions this festive season. Charity Digital looks at what’s coming up and what to expect:
- Nearly one-third of charitable donations occur throughout December and January, with 53.8% of charities planning their year-end appeals in October. The cost-of-living crisis, the FIFA World Cup, and commercial firms competing for holiday advertising space will affect the sector.
- The Big Give’s Christmas Challenge matches donations for some organisations. Reed Foundation, Childhood Trust, and DCMS are all Christmas Challenge Champions.
- The Prince’s Trust and New Look announced an online design competition. Digital, sketch, and other party dress submissions are accepted. New Look will make party clothing using excess materials to promote sustainability. The Prince’s Trust’s entrepreneur programmes’ advertising material and luxury clothes drop should be followed by campaign watchers.
- This year, charities recognise that many households will have economic constraints with the cost-of-living increases and expensive festivities.
Julia and Hans Rausing pledge £3.5 million to Trussell Trust emergency food bank appeal
Julia and Hans Rausing have donated £3.5 million to the Trussell Trust’s emergency appeal to support its 1,300 foodbanks during a harsh winter. The Trussell Trust expects to distribute 1.3 million emergency food items in six months, including half a million for children, with further donations expected in the coming weeks.
The Trussell Trust will utilise the donation to directly aid foodbanks, including providing direct funds to pay rising food, facility and employee costs, and helping to fund the charity’s Help through Hardship helpline, run by Citizens Advice, provides financial assistance to over 100,000 people.
Thames 21 launch 5-year climate emergency plan
Thames21 seeks to work with communities and river stakeholders to develop nature-based solutions to better prepare the river Thames and its tributaries for climate-related droughts and floods. To make rivers healthy and climate resilient, the organisation will create wetlands, grow trees, and promote sustainable drainage systems to improve biodiversity and capture precipitation to reduce flood risks.
Thames21’s Five Year Plan (2023-2028) was announced by the environmental charity, and it asked the government, commercial sector, and charities to collaborate for effective action.
Thames21 CEO Debbie Leach stated, “The time is ticking on preparing the river networks for the terrible weather headed towards us. We need to hear more from all sectors and how plans will work together to protect not just our capital city and towns of the Thames Basin, but people around the country and around the world.”