Third Sector Round-up

Top Fundraising Trends for 2022

Source: Charity Digital

This article from Charity Digital explores the fundraising trends that are expected to define the third sector next year. Following their success throughout 2021, hybrid events are anticipated to be very popular next year. They allow charities to host physical events and leverage technology to virtually stream them, reaching a wider audience and encouraging additional donations.

Social media platforms will remain crucial to charities next year due to their ability to amplify the reach of communications and generate more awareness. TikTok was the biggest social success story in 2020 and experienced further growth this year; Charity Digital anticipates that TikTok will continue to grow next year and more charities will start using the platform.

Gaming for Good is another fundraising initiative that will continue to gain traction next year. Gamers can easily add donation buttons to their live streams to encourage viewers to donate to charity. The article also discusses how charities will continue to use email marketing and embrace AI for fundraising.

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Charities are key to get the Public to Act on Climate Crisis

Source: Charity Today

People’s Postcode Lottery recently surveyed 4,227 adults regarding the climate crisis to understand the public’s opinions. While respondents agreed that the government has the top responsibility in fighting climate change, charities have an imperative role to play in communicating the importance of reducing our carbon footprints.

Charities were viewed as the most trusted source of information and the leading motivator in encouraging climate action, ahead of political guidance and what people see on the news. The survey also found that advice from politicians is the least motivating factor, ranking joint last with information on social media.

The survey revealed some other interesting statistics, including:

  • 57% of respondents agreed they are currently not doing enough to fight climate change
  • 88% are concerned about how global warming is damaging wildlife and animals
  • 72% want to learn more about how they can reduce their environmental impacts
  • 91% of British grandparents fear how climate change will impact future generations

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 UK Consumers Among World’s ‘Most Generous Online Charity Tippers’

Source: Charity Times

The UK has ranked fifth in recent figures released by Kindred, an app which allows people to earn cashback while shopping and leave donations to charity. According to Kindred, UK consumers currently collect £1.5 billion a year and 57% of them choose to donate their money back to charity. Ireland topped the ranks for generosity, followed by the USA, Germany, Malta and the UK respectively.

Kindred partners with over 30,000 brands including JD Sports and John Lewis and over 20,000 charities. The app makes the donation process effortless for users and helps provide essential income to fund charitable activities.  

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Action for Children Records Rise in Fundraising Income Despite Pandemic

Source: Third Sector

Despite the global pandemic restricting fundraising opportunities, Action for Children increased its fundraising income by more than £1.2 million last year. This was largely due to an increase in legacies, one-off gifts and donations, taking the charity’s income to almost £20 million.

Over the year, the charity has helped over 600,000 children and their families, a 64% increase on the preceding year. This increase was due to the introduction of Parent Talk, a digital chat service designed to help parents and carers through the pandemic.

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