Third Sector Round-up

Social Media for Charities 101: YouTube

Source: Charity Digital

This article from Charity Digital explores the opportunity YouTube provides for charities to do more than simply store videos. Since YouTube boasts over two billion monthly active users, the platform is a great resource for charities to connect with new audiences, drive awareness, share updates and most importantly, raise funds. One great way to fundraise on YouTube is by collaborating with content creators. For example, last year, a London-based YouTuber raised almost £475,000 for a selection of charities during a 12-hour live stream on World Health Day. YouTube Giving is a feature that allows creators to raise money for charities that they like. YouTube Giving is only available to channels with more than 10,000 subscribers and lets them place a ‘Donate’ button on videos and live streams.

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Five Tips for Launching Successful Corporate Partnerships

Source: JustGiving

Due to the global pandemic, charities have had a hard time providing their services and attracting new donors. Social restrictions prevented charities from offering standard face-to-face services and fundraising events were completely ruled out, leaving a huge gap in funding. To counteract this, digital solutions such as virtual fundraising events and Zoom meetings were adopted by charities. The response was admirable, and finally, there is light at the end of the tunnel for the Third Sector. The government will soon lift social restrictions and provide charities with more freedom to raise much-needed funding and provide support to vulnerable people.

With that in mind, this article offers five tips to charities looking to secure new partnerships with corporations. The article is based on a conversation JustGiving had with Abbie Murphy, Development Manager at End Youth Homelessness (EYH). EYH relies on corporate partnerships to raise funds and recently secured a partnership with The Body Shop. Abbie shared her advice and experiences of corporate partnership fundraising, providing valuable information to charitable organisations looking to emulate EYH’s success.

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The Future of Events is Hybrid

Source: Charity Digital

With traditional fundraising events halted by social restrictions, charities were forced to use virtual funding techniques to fill the void over the past 18 months. Now that social restrictions are lifting, traditional fundraising events can start to resume. However, many non-profit organisations have seen the potential of digital solutions to support their causes. Virtual fundraising was successfully used by many charities to connect with more people and even proved more cost-effective in some cases.

Therefore, Charity Digital anticipates that hybrid events which blend old and new techniques could be the future of charitable fundraising. Hybrid events take virtual and real-life elements and combine them to create an event that’s accessible to more people. For instance, a real-life fundraising event may be attended by 1,500 people, but live streaming the event could significantly amplify its reach and attract more donations. This article provides several helpful tips to charities looking to use hybrid events to raise money.

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Big Data Trends for 2021

Source: Charity Digital

This article from Charity Digital explores the year’s big data trends that may affect non-profit organisations. Big data analytics focuses on extracting valuable insights from the huge bank of data that is available to charities. The first trend discusses how artificial intelligence (AI) will be used by charities to get useful insights from the huge volume of data that they have about their donors. AI will be able to uncover things like the average donation amount, who the most valuable donors are, and which one-time donors are most likely to be converted to repeat donors. Another big data trend is the emergence of data marketplaces where charities will be able to exchange and buy valuable data. Click the link below to see all of the big data trends that may revolutionise the way charities operate.

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