Retail and Ecommerce Round-up

8 Ecommerce Metrics to Grow Your Business

Source: Omnistar

Here Omnistar go in-depth on the 8 most important metrics you need to be measuring and optimising in order for your Ecommerce business to grow.

From conversion rates of multiple channels, to various traffic sources and their respective revenues, this article not only explains what you should be measuring, but the steps you need to take to improve your results and help your business flourish.

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Omnichannel Retail Simplified

Source: Shopify

It can be easy to be confused by the concept of omnichannel retail, as it covers such a broad range of mediums, many of which may not be necessary or your business.

This detailed article from Shopify, explains what omnichannel retail is in simple terms, whilst exploring the opportunities and value it can bring to your business when looking to unlock growth. If you know you want to be in the 22% of retailers making omnichannel a top priority, give it a read.

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All You Need to Know About the EU’s New Ecommerce Payment Rules

Source: Entrepreneur

As of 14th September, the EU will implement new requirements for online payment authentication. For both consumers and those involved in ecommerce, these measures will have significant implications.

In this article, Entrepreneur explain what the new requirements are, the reasons for their implementation, exemptions to the rules, as well as the potential issues that could arise for your business and what you need to do to avoid potential disruptions to your online store.

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How Important is Brand Image for Customer Retention?

Source: Retail Focus

76 percent of Britons have said that a favourable customer experience is more essential than the product they are interested in buying. With both high-street and online competition, first impressions are paramount if you want to attract and maintain clients. Brand image has never been more essential for retailers. Whether you boost your brand awareness through dedicated staff training courses or invest in bespoke uniforms to make your employees stand out, there’s always room for improvement.

Here, Retail Focus take an in-depth look at how and why brand image is so important when it comes to customer retention and suggest the most valuable ways in which you can improve your customer service.

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