A Guide to Effective Management of Point of Sale Material for Multi-site Organisations
Depending on the needs of your outlets and your teams, managing the fulfilment and distribution of point of sale (POS) material can be challenging.
To maintain your brand image, you need consistent and professional materials and messaging in place at each location, and to have coordinated timing of updates and seasonal variations. It is often particularly complex where there are multiple sites that might have different requirements.
This guide covers:
- Planning & Timescales
- Site Information Database
- Understanding Consignments
- Inventory Planning
- Co-ordination with Carriers
- Internal Factors
- Assessing Suppliers
http://content.ecgroup.co.uk/content/A-Guide-to-MultiSite-POS-Material.pdf