Collateral management

Creating one, seamless collateral delivery system

In the everyday reality of corporate business, the habit of producing marketing collateral is frequently undertaken as a response to a need without necessarily addressing the business case for producing it:

  • Most organisations produce marketing collateral out of habit
  • Most organisations produce twice as much as they need
  • Most organisations don’t know what they actually need

Companies produce marketing collateral because the internal system says so – producing large arbitrary quantities of material without understanding why that collateral is being produced, to what end and without the means to measure its effectiveness or considering the long-term cost implications…

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