Bid support

Bid support: editing bids for competitive advantage

Precise, well-written communication can mean the difference between winning and losing business. If that business is worth millions or billions of pounds, the cost of getting it wrong can be disastrous. Ironically, while companies bidding for contracts of this magnitude will stir apparently limitless amounts of specialised technical expertise into the stew, few will commit a similar expert resource to communicating their solution.

It appears that corporate sales and marketing teams have failed to recognise good communication as a deal maker or breaker or – unusual for this group – have been slow to pick up on it for competitive advantage. The alarming conclusion to be drawn from anecdotal evidence is that these key corporate teams do not – or cannot – perceive anything amiss in the way they pitch for contracts…

Request free copy

Leave a Reply

Your email address will not be published. Required fields are marked *