Working with long-term service partners Preview Services, EC Group has been appointed to handle the fulfilment and distribution of ODEON's Première Club rewards scheme material, providing a fully managed service including card production and personalisation, management of all associated print collateral and fulfilment of packs for ODEON's one hundred plus cinemas.
Having handled a pilot scheme in the spring, the national roll-out was completed to tight timescales earlier this month and the results have delighted ODEON.
"It's been a great project to work on" commented Alison Jarman, Senior Account Manager "showcasing a whole range of our services from card and print production through to fulfilment and distribution. It's been challenging too - requiring meticulous attention to detail and a real sense of urgency to meet ODEON's deadlines."
Tom Fuller, Account Manager at Preview Services added "We were delighted to be appointed to manage the Première Club scheme for ODEON and EC Group have provided fantastic support and service on every aspect they've undertaken."
ODEON is the largest cinema chain in the UK, with over one hundred cinemas. ODEON entertain more people in the UK than any other cinema chain accounting for nearly a third of all tickets sold in the UK.
