Internal communications #2

How to write an internal communications plan and sell it through senior management

Executives don’t dispute the need for improved employee communications, and an increase in the establishment of dedicated internal communications managers is proof of their good intent. Whether they are situated within Human Resources (HR) or as an extension of marketing, managers find themselves with an exciting remit, an important audience and a significant role to fill.

On the face of it, the investment in internal communications is real. But, dig a bit deeper, and one critical element is often missing: a dedicated budget.

Without adequate funding (and, in some cases, any funding), internal communications enters a no man’s land of “responsibility, with very little control”. Without a budget, managers can orchestrate correct email protocols or consolidated presentation templates, but little else…

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